Sustainable Development Group
Studio 65 became SDG Canada's multi channel creative and production partner, spanning development marketing for Clapperton Village, paid campaigns, lead generation, content strategy and full production of the Missing Middle Conference.
The work, in one paragraph.
Studio 65 became SDG Canada's multi channel creative and production partner, spanning development marketing for Clapperton Village, paid campaigns, lead generation, content strategy and full production of the Missing Middle Conference.
What we walked into.
Sustainable Development Group Ltd. (SDG Canada) is a Barrie based developer focused on missing middle housing. SDG needed stronger marketing infrastructure around its developments and initiatives. For Clapperton Village, that meant building awareness and interest before the project was complete, backed by a steady stream of educational content explaining the development, its amenities and the missing middle concept. At the same time, SDG was growing the Missing Middle Conference and needed professional media and production to position it as a major industry platform.
Film & photo
How we made it.
- 01
Strategy and messaging. We developed content themes, campaign messaging and educational concepts designed to explain SDG's developments rather than simply advertise units.
- 02
Production and campaign execution. We produced social videos, development and construction content, paid ad creative and landing page assets, coordinating filming, editing and campaign launches.
- 03
Lead generation and large scale production. We connected advertising to landing pages and email nurture, then expanded the relationship into video, photo and AV production for the Missing Middle Conference.
What shipped.
- ·Social media strategy
- ·Short form videos and reels
- ·Development and construction videos
- ·Photography
- ·Paid social ad creative
- ·Campaign videos
- ·Clapperton Village landing page
- ·Lead capture forms
- ·Email nurture campaign
- ·YouTube content
- ·Event and conference coverage
- ·Conference video production
- ·Raw video, audio and photo delivery
- ·Missing Middle Conference production support
- ·Long term content roadmap and campaign planning
Who made it.
- Creative strategy, production & campaigns
- Studio 65
- Client
- Jimmy La & the SDG Canada team
- Conference partners
- SDG event, venue, sponsor & production partners