Missing Middle Conference
Full scale conference content production for the Missing Middle Conference across Toronto and Vancouver, turning a two day live event into a year round content engine.
The work, in one paragraph.
Full scale conference content production for the Missing Middle Conference across Toronto and Vancouver, turning a two day live event into a year round content engine.
What we walked into.
The Missing Middle Conference (MMC), hosted by SDG Canada, brings together developers, builders, policymakers, lenders, investors and architects to tackle mid density housing in Canada. As a new conference brand in a serious industry, MMC needed media that did more than document the event: it had to make the conference look established, capture the calibre of speakers and attendees, give sponsors real exposure and keep marketing MMC long after the doors closed. The real question wasn't how to film a conference. It was how to turn a live conference into a year round content engine.
Film & photo
How we made it.
- 01
Pre production and coverage planning. We mapped every important moment before the event: keynotes, panels, networking, sponsor activations, speakers, attendees and supporting visuals.
- 02
Multi format event production. On site we captured photography, multi camera video, interviews, presentations, audience moments and behind the scenes so the content could serve many marketing purposes.
- 03
Post event content system. Instead of one recap video, the footage was structured into a library of deliverables for social media, future event promotion, sponsorship marketing and MMC's digital presence.
What shipped.
- ·Conference photography
- ·Multi camera video production
- ·Keynote and panel coverage
- ·Speaker content
- ·Attendee and sponsor interviews
- ·Testimonials
- ·Event recap videos
- ·Short form vertical videos
- ·Social media and promotional assets
- ·B roll library
- ·Audio recording
- ·Raw footage archive
- ·Post event marketing content
The numbers.
Who made it.
- Creative direction, production, photo, video & post
- Studio 65
- Client
- Jimmy La, Kartik Singla & Dave Knight, Partners, SDG Canada
- Venues
- Fairmont Royal York, Toronto · Fairmont Pacific Rim, Vancouver